‘Refreshingly Joyful’    

Client / Tropico (The Coca-Cola Company)
Agency / Coley Porter Bell
Role / Motion Graphics and Art Direction

Revitalized brand identity for Tropico, the French fruit drink with a 40 year heritage, part of The Coca-Cola Company portfolio.

Custom illustrations celebrate the brand’s vibrant, fruity flavor, while the iconic mascot Coco the parrot has been refreshed with a modern, simplified design. Now soaring playfully above the logo in joyful flight, Coco brings energy to the updated wordmark, which features subtle motion to enhance its original charm.