‘The Ease of Expertise’    

Client / Sompo
Agency / Free Brands
Role / Motion Graphics

Design of motion system for global insurance firm Sompo.

Drawing on a set of brand assets supplied by the client to evolve the visual identity for motion, the goal was to establish a distinctive style that seamlessly blended photography and footage with clean, contemporary graphic elements and dynamic typography. These visual components were brought together through considered layout design and a touch of playful animation, resulting in a cohesive motion language that reflects the brand’s tone and values.