‘Taking Fans Inside'

Client / Formula 1
Agency / Coley Porter Bell
Role / Motion Graphics

Winner of two "Transform Awards" for excellence in creativity and strategy across the whole brand development process.

Teaming up with Formula 1, an immersive brand identity and design system was developed. The result was “F1 Unlocked”, aimed at bringing fans even closer to the action, with a members-only experience for both long-time followers and those just discovering the sport.