The Living Network    

Client / Brambles and CHEP
Agency / Coley Porter Bell and Landor
Role / Motion Graphics and Art Direction

Brambles and CHEP, global leaders in supply chain logistics, sought a new brand identity that reflected their worldwide reach and impact.

Drawing inspiration from the dynamic motion of starling murmurations, the concept of 'The Living Network' was born. This idea evolved into a design system centered around continuous movement, symbolizing the ever changing nature of global logistics. Fluid shapes represented Brambles’ commitment to planet, place, and people, while CHEP’s iconic pallets moved in unison, capturing the energy and interconnectedness of the global supply chain.